In this segment, we are talking about the numbers behind 1000 True Fans and how you’d look at it for your case as an internet marketer. What we’re ultimately trying to do is to determine what the target will be. The fact is that for whatever reason $100,000 may not necessarily be enough for you.
So what then has to happen is that you and I need to determine a new “base rate” which will lead to some other calculations. This is important because it sets the frame for our other activities such as paid ads, what business we get into and even how much we outsource.